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Getaway Island 2024 // App experience & social campaign

🏆 Webby Award

Role: Creative Director

After the success of Getaway Island 1, McDonald’s decided it needed a follow-up in 2024. Our goal: make it bigger, better, and bolder. We upgraded the designs, created new games, and made the island more interactive. Overall, it truly became a 2.0 version.

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