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Getaway Island 2023 // App experience & social campaign

🏆 Webby & Bronze ADCN Award

Role: Design Director

An interactive app experience, built for McDonald’s as part of a 360° holiday campaign. The Island played a significant role in the campaign as a place to escape the hassle of the Christmas season. With live shows, daily giveaways, and special deals, guests kept coming back for more. With the help of TVC, DOOH, social media, and POS, we created the ultimate Christmas getaway.

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