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The Hidden Campaign // 360 campaign
🏆 Webby Honoree
Role: Creative Director
This campaign was an amazing collaboration between Twitch and McDonald’s. We created an interactive Easter egg hunt across different (social) platforms, with a strong emphasis on Twitch. But we didn’t stop there. Guests were challenged to visit the stand at TwitchCon and crack a code for the chance to meet their favourite streamers.
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