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Adidas Ultraboost Launch campaign / Snapchat lens
Snapchat lens experience
Role: Creative Director
How can Adidas let someone experience a brand-new shoe through social media? Challenge accepted! Our weapon of choice: Snapchat. By allowing users to feel the bounciness of different materials by lobbing them into their homes with the help of AR, we created the perfect way for customers to experience the new Adidas Ultraboost.
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